Saturday 16 June 2012

How Genevieve Nnaji emerged Brand Ambassador of Range Rover SUVs



Unlike the much-vaunted milestone ages - 25 for silver, 40 for wisdom or the Golden Age of 50 - there is hardly any romantic myth or sentiment attached to turning 33 years old.
But in the case of Nollywood A-list actress Genevieve Nnaji, 33 years appeared to be a lucky age for her. Barely few weeks after hitting the “double three” age, which was poshly celebrated with a surprise party organized for her by her friends and fans, Vieve as she’s fondly called, recently hit a juicy jackpot by clinching a multi-million naira deal to become the face of Range Rover SUVs in Nigeria.
The Mbasie, Imo State-born actress, one-time Face of Lux and currently the Face of MUD Cosmetics, last week emerged the brand ambassador of Range Rovers SUV brands in Nigeria after besting top rivals such as star actor Desmond Elliot to the deal which was brokered by Coscharis Motors, the official sole distributors of the car in Nigeria.
The Most Wanted actress by the terms of the endorsement will clinch a handsome sum of $100, 000 (about N16.2m) in the first six months of the deal, while earning $250,000 (N40.6million) in subsequent months, in addition to a gratis of Range Rover Sports SUV. We exclusively gathered that the sultry actress and single mother of one, was picked based on her face equity, which is a household name across Africa, especially fans of Nollywood movies. Since the mouth-watering deal was sealed, Vieve and her team have been smiling and celebrating.

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