Madonna launches her new fragrance "Truth Or Dare"

Madonna hit up Macy's Herald Square last night (April 12) to launch her signature fragrance, Truth Or Dare.

 The "Girl Gone Wild" singer looked stunning as she arrived to the event in a sheer black lace Dolce & Gabbana dress over a black bodysuit, black peep-toe heels, and skull and crossbones earrings. Like the Truth or Dare commercial, the Material Girl seems to be continuing to channel her very erotic '90s self, rocking lots of black, sheer, and sensual looks. 

Madge says the fragrance was inspired by her late mother and is an intoxicating mixture that is both "feminine and mysterious."
 In her words "i have been trying to develop a frangrance since  the past fifteen years".
The line includes an Eau du Parfum 75ml for $68, 50ml $55, 30ml $39, Body Lotion $28, and Shower Gel for $24, sold exclusively at Macy's.
"It's never worked out with various companies and different people and trying different fragrances," she said. "They never turned out the way I wanted them to smell."
But Madonna said that was partially due to her expensive taste.